Brian Scott Oliver

Cultivated strategic corporate relationships, identifying and securing advocacy alliances, partnerships, grants, and sponsorship opportunities with commercial entities to significantly expand organizational reach, impact, and mission delivery.

Designed and executed integrated communication campaigns, aligning strategic initiatives with tactical implementation to achieve measurable metrics and tangible outcomes for diverse clients.

Directed the full-lifecycle implementation of CRM solutions, developing effective content and marketing automation strategies for community outreach, national/international program promotion, and membership engagement.

Secured high-profile media and press opportunities for organizational leadership, positioning them as experts in print, digital, and broadcast media, and managed celebrity endorsement contracts.

Developed and implemented comprehensive crisis communication policies and procedures, ensuring effective public, stakeholder, and media communication during critical incidents.

Directed a pivotal organizational re-brand, strategically positioning the merged entity as the leading colorectal cancer resource in the country, reinforcing its mission to prevent cancer, fund research, and provide patient support.

Secured multi-year agreements with pharmaceutical and biotechnology corporate partners through strategic sponsorships, significantly enhancing the organization's financial stability and guaranteeing support for national conference series.

Managed competitive positioning research, budget planning, URL acquisition, and intellectual property registration for trademarks, service marks, and taglines, strengthening brand protection and market presence.

Designed and executed a compelling year-round community outreach and patient engagement campaign, supporting multi-city run/walk series, national conferences, regional symposiums, webinars, and podcasts.

Streamlined the organization's online presence, including website, social media platforms, and online community resources, resulting in improved user engagement and accessibility.

Completed a key project 12% under budget, receiving unanimous approval from the Board of Directors, demonstrating exceptional fiscal management and project execution.

Generated 12.34 billion consumer impressions for Foundation brands by October 2014, including 2.7 billion earned media impressions, representing a 142.2% increase over the previous year.

Negotiated long-term social responsibility partnerships with 5 of the top 7 global technology companies, securing $1.35 million in additional annual revenue for the Foundation.

Initiated a unique 3-year consumer outreach partnership with an international service provider, resulting in a $38 million advertising campaign featuring the Foundation's brands.

Launched new website platforms, digital advertising, and social media campaigns, increasing unique visitors to Foundation's web properties by 132% to 4.65 million from September 2013 to September 2014.

Increased unaided brand awareness by 107% for the Foundation's Certification Mark from 2012 to 2014, reaching 31% among the target audience and 16% among the general population.

Grew readership of national print and e-newsletters to 95,000, marking a 53% increase from 2012 to 2014, and organically expanded social media followers by 162K in 19 months.

Successfully launched the asthma & allergy friendly™ Certification Program, establishing its operational framework and market presence.

Instituted Standard Operating Procedures (SOPs) for testing 17 categories of consumer products, ensuring rigorous quality and safety standards.

Secured USPTO trademark and certification mark registration for Foundation intellectual property, safeguarding brand assets and market exclusivity.

Negotiated 27 multi-year licensing agreements, generating $10.4 million in net revenue for the Foundation with an average annual growth rate of 23%.

Reduced Foundation risk by introducing contract indemnity limitations, leading to a 19% annual reduction in insurance costs.

Secured 4.2 billion consumer impressions for the Certification Brand and achieved 6% unaided brand awareness nationally 24 months post-launch, reaching 16% among targeted consumers at 4 years post-launch.

Formalized firm branding and marketing strategy, establishing cooperative media buys and producing detailed budget reports based on profit forecasts, advertising activities, and operating expenses.

Increased annual firm sales transaction sides by 22% to 607, elevating the average annual sales volume per associate to $8.1 million.

Reduced production and design costs by 18% through implementing uniform brand standards and consolidating vendors, enhancing efficiency and cost-effectiveness.

Directed public relations efforts, leveraging high-impact earned media channels such as The Wall Street Journal and Forbes, to significantly enhance brand exposure and equity.

Executed successful advertising campaigns for premiere luxury real estate, reducing average transaction timelines by 27% and achieving an average deal value of $1.3 million.

Achieved 112% average sales growth against plan for the $8.5 million Dermatology and ADHD franchise in Metro DC, overseeing three Sales Representatives and 250+ professional accounts.

Activated 43 previously dormant, high-value accounts through in-depth market analysis, forecasting, and trend identification, increasing territory sales by $1.01 million annually.

Recognized with '03 and '04 National Back to School Contest Winner awards for outstanding sales performance and strategic initiatives.

Coordinated the design and agency development of sales training modules and field marketing communications for two record-setting, multi-million dollar pharmaceutical product launches: BOTOX Cosmetic and Lumigan.

Monitored regulatory guidelines compliance and field sales training for 247 contract sales associates, ensuring adherence to industry standards and effective product knowledge dissemination.

Achieved 168% sales growth against plan across all product categories within a $7 million pharmaceutical sales territory.

Developed innovative packaging for professional samples, resulting in $1.1 million in annual cost savings.

Contributed to cross-functional development and testing of marketing communications and sales aids for prescription products, enhancing product adoption and market penetration.

Provided strategic oversight and guidance to the Development Committee, supporting fundraising initiatives and organizational growth for educational innovation programs.

Leveraged professional expertise to enhance the institute's reach and impact within the education sector.

Contributed to the strategic development and fundraising efforts of the charter school system, impacting early learning initiatives.

Provided governance and strategic input to enhance the schools' capacity and community engagement.